Analysis Of Their Eyes Were Watching God - 1477 Words

To Speak or Not to Speak In the novel Their Eyes were Watching God, the main character, Janie, faces an inner battle in her three marriages, to speak or not to speak, which manifests itself differently with Logan, Joe, and Tea Cake. In her first marriage to Logan Killicks, Janie has her idea of what a marriage should look like shattered, as she failed to fall into the romantic idea of love that she held dear (Myth and Violence in Zora Hurston’s Their Eyes Were Watching God). In her second marriage, to Joe â€Å"Jody† Starks, Janie buried her fight and spirit within herself, as she attempted to fit into the mold of the â€Å"perfect wife† Joe imagined (In Search Of Janie). Finally, in her marriage to Tea Cake, she feels the love she has longed for, and is accepted as the strong, independent woman she is (Janie Crawford Character Analysis). In every marriage, Janie feels the various effects of each man, as they either encourage or diminish her voice and inner spark. When Janie was a young girl, she was raised by her Nanny. Nanny had seen much in her life, and wanted only the best for Janie. In Nanny’s eyes, this involved marrying up and becoming wealthy enough to live comfortably (Hurston, 114). Marriage, to Nanny, wasn’t about love so much as it was about stability (Hurston, 13). This explains why, when she caught Janie kissing Johnny Taylor, she pushed Janie into marrying Logan. â€Å"Although she [protested], Janie finally submits to her grandmother and marries Logan Killicks† (MythShow MoreRelatedAnalysis Of Their Eyes Were Watching God Essay1051 Words   |  5 Pages Their Eyes Were Watching God Character Analysis of Janie Crawford Zora Neale Hurston’s book Their Eyes Were Watching God, is a novel about one young black woman’s journey to find her own self-worth in an unfriendly world. The story takes place in Eatonville, Florida, from Janie’s youth to adulthood. The author’s intentions was to explain how Janie Crawford after three marriages, finally achieves what she craved all of her life, independence and a strong self-worth. The beginning of the storyRead MoreAnalysis Of Their Eyes Were Watching God 1061 Words   |  5 PagesDivision: Janie Crawford in Their Eyes Were Watching God Their Eyes Were Watching God was written in 1937 by Zora Neale Hurston. This story follows a young girl by the name of Janie Crawford. Janie Crawford lived with her grandmother in Eatonville, Florida. Janie was 16 Years old when her grandmother caught her kissing a boy out in the yard. After seeing this her grandmother told her she was old enough to get married, and tells her she has found her a husband by the name of Logan. 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Janie, the main character, is involved in three very different relationships. Zora Neale Hurston, the author, explains how Janie learns some valuable lessons about marriage, integrity, and love and happiness from her relationships with LoganRead MoreTheir Eyes Were Watching God Critical Analysis1502 Words   |  7 PagesAn analysis of Zora Neale Hurston Their Eyes Were Watching God Certain goals or visions are often withheld for the simple fact that what we want sometimes does not look right in the eyes of people we hold dear. In The novel â€Å"Their Eyes Were Watching God† by Zora neale hurston, skillfully uses characterization to vividly portray how gender superiority impacts one’s decisions in life. Janie Crawford the protagonist struggles trying to find who she is through the men she meets in her life becauseRead MoreLiterary Analysis Of Their Eyes Were Watching God1426 Words   |  6 PagesLiterary Analysis For â€Å"Their Eyes Were Watching God† In the novel, â€Å"Their Eyes Were Watching God† by Zora Neale Hurston, Janie Crawford had a host of marriages that didn’t go how she planned. She was married a total of three times, two of her husbands happen to pass away. Which makes me think to myself that Janie was probably getting fed up with the pain and suffering made her feel that love was not the things for her due to all the problems that occurred in the past relationships. Real love doesn’tRead MoreAnalysis Of The Movie Their Eyes Were Watching God 1065 Words   |  5 PagesAditya Ramkumar Ms. Gould Honors American Literature 7 April 2017 The Analysis of Race Relations instead of Feminism Throughout the history of the United States, race relations have proven to be a major issue. From slavery in the early years of the nation to Jim Crow laws, African Americans have been continually oppressed in US history. The Harlem Renaissance, provoked by national prosperity in the Roaring 20s, propelled the progress of creative writing within the black community, helping form aRead MoreTheir Eyes Were Watching God Character Analysis1126 Words   |  5 PagesTryphena Jeyakumar 10th Honors Literature Ms. Cooney, 4th period August 2017 Complex Character Analysis Battles and fights are some examples of conflict in most fictional stories. They can be many different fights, like the epic battle between good and evil, or a kingdom defending their land from enemies. When people think of the word ‘battle’, they may think of climatic sword fights and war. But sometimes, battles can take place inside of a person. Perhaps a character may have conflicting aspirationsRead MoreLiterary Analysis Of Their Eyes Were Watching God1584 Words   |  7 PagesTheir Eyes Were Watching God â€Å"Their Eyes Were Watching God† by Zora Neale Hurston, written in 1937, is about a African american girl named Janie Crawford who grew up in a white household. Through her transition to womanhood she wanted to experience true love, which set her on a quest to do so. Her grandmother arranged a marriage for her, which Janie wasnt so happy about. The story follows her growing as a person and her many experiences with her marriages. Each impacting her emotionally and makingRead MoreAnalysis Of The Book Their Eyes Were Watching God 944 Words   |  4 Pages She moves from an inaudible one to one that carries the lessons she has learned back to the community. Discuss the development of Janie’s voice, of her verbal abilities, in the novel. Their Eyes Were Watching God Essay Janie Crawford, the main character of Zora Neale Hurston’s Their Eyes Were Watching God, strives to find her own voice in the course of the novel. Throughout the novel, the people with whom Janie lived tried to restrict her to an understood, stereotypical role, but Janie was able

Strategic and Organisational Analysis of Li Ning Co. Ltd. Free Essays

Introduction Li Ning Co. Ltd., one of China’s leading sports-apparel makers was founded from a family business by the well-known Olympic gymnastics gold medallist, Li Ning (Meuer and DiVito, 2010). We will write a custom essay sample on Strategic and Organisational Analysis of Li Ning Co. Ltd. or any similar topic only for you Order Now With the reputation of its founder, the extension of its product range, some influential sponsorships and the success of penetrating second- and third- tier cities in the Chinese market, Li Ning has gained the popularity and high brand awareness in China, also a high market share. However, when the international companies began to value and target at the growing Chinese sportswear market, Li Ning gradually faced an intensified competition from international firm like Nike and Adidas in Chinese market, as well as from few local rivals in terms of the price, such as Anta and Peak. Li Ning firm has made some internationalization efforts in recent years like export activities, building its RD centres abroad and other attempts, but it remains overwhelmingly China focused and all the actions aim to establish a global brand in Chinese consumers’ eyes. Besides, those internationalization attempts did not bring any considerable revenue. The purpose of this paper is to summarize the ch allenges which Li Ning may face in the process of establishing its global brands and put forward the feasible international brand strategy and the foreign market entry strategy by referring to some theories of international marketing. The paper proceeds first by discussing some problems associated with Li Ning trying to be a global brand respectively and rational recommendations will be raised during the discussion. Second, the suggestion about the market choice and a foreign market entry strategy will be illustrated in terms of three aspects: the choice criteria for the entry market, the selection of entry mode and some key marketing communication strategies. 1. Examine the problems associated with Li Ning trying to become a global brand. From a marketing perspective, what do you think Li Ning should do to address those challenges? Facing the fierce competition from international and local rivals, the company reaches an agreement to build its international strategy and its global brand apart from protecting the domestic market. However, Li Ning has to take some potential problems into account in the process of internationalization and seven related considerations will be illustrated in this part. 1.1 The competition with local and international rivals in domestic market It can be seen that some well-known international brand such as Nike and Adidas possess relatively high market revenue in Chinese sportswear industry, as well as Li Ning and Anta, two top domestic brands (appendix 1). As far as Li Ning concerned, how to block international brands and also successfully retain the local market is one of the key points to become a global brand. Looking at the entire Chinese market, Li Ning positions itself as a competitive rival in providing price-quality bargains product and penetrates different levels of Chinese markets through its extensive network of distributors, sub-distributors and retail stores, especially in second- and third-tier cities where about 76% of Li Ning’s stores are located (Meuer and DiVito, 2010). However, temporarily leading position may be weakened when global brands gradually shift their focus to less developed regions in China where incomes are rising and consumers’ brand loyalties and shopping preferences have no t been established (Burkitt, 2010). With regard to global sportswear marketers, Nike and Adidas have both aimed at China as their second largest market in the world and put a lot of efforts in first-tier cities of China, like Beijing, Shanghai and Guangzhou. They set up their own retail channels like flagship stores or brand centres respectively in Beijing to create strong brand and retail experience (Meuer and DiVito, 2010). With higher brand positioning and name recognition, international brands are more effective in capturing market share in major cities where Li Ning has not paid more attentions. In order to become a global brand, Li Ning realizes that more emphasis should be put on the market of top- tier cities, but the reality is that Li Ning may have to use lower prices to distinguish its brand in this stiff competition with international firms (Burkitt, 2010). Thus, Li Ning needs to rethink its brand positioning both in local and international markets rather than only rely on price-quality bargains and utilize marketing communications to boost its brand awareness which will be discussed in the later paragraph. 1.2 Country of origin (COO) effects and the brand image In the eyes of most Chinese consumers, Li Ning’s brand identity is always associated with its founder, a national sport hero, so it is easier for Chinese consumers to understand and recognize Li Ning’s logo design, ‘flying red flag and initials of its founder’. Taking consumer ethnocentrism into consideration, domestic consumers may have more favourable attitudes to this brand because of the company’s history and culture. ‘Consumer ethnocentrism’ which was introduced by Shimp and Sharma (1987), refers to the consumer prefers domestic goods due to strong nationalistic beliefs and feelings. As the chief executive of Li Ning Co. said, ‘we want people to look at our brand and feel proud that they are part of something- proud of China’s growth’ (Burkitt, 2010). In addition, with the potential growth and importance of younger segments, Li ning has moved its sight towards them However, using consumer ethnocentrism to affect the purchase decision of young urban Chinese may not work, because Javalgi and White (2002, p. 568) summarized that ‘younger, better-educated and high-income consumers seem to be less ethnocentrism to foreign goods and services’, as well as people who are more open to foreign cultures. Besides, country of origin (COO) also has a negative impact on product and brand evaluation among young Chinese consumers. Many Chinese young consumers, especially teenagers, are keen on the American culture and other western cultures, such as freedom, risky spirit and personality, so they are more likely to choose a global brand which originated from western countries. While in the eyes of international consumers, it is hard for them to make any resonance with Li Ning without related cultural background, and they may perceive its logo as being similar or a copy of Nike swoosh. Similarly, think of the effect of COO, international consumers will use COO cues when they meet the unfamiliar brand and the bias against products generally from developing countries, so some country-image stereotypes, such as low price or low quality may hurt Li Ning’s brand image. Thus, in order to weaken the negative COO perception, Li Ning should alter the consumer attitude towards the product and brand through marketing communication and give its brand a unique identity. Thinking of Nike and Adidas, they both have their unique global identities which are created and preserved by variety communications such as advertising, celebrity endorsement and marketing campaigns. Therefore, there is still a big gap between Li Ning and global brands in terms of brand awareness and brand image. In order to attract the younger generation worldwide, Li Ning need to find out and build its unique brand image through redesign a more differentiated brand logo and slogan, strengthen the product range and design, and also create more targeted marketing campaigns. 1.3 The product portfolio and RD Sportswear can be divided into the following categories: professional sportswear, casual sportswear and fashion sportswear (Euromonitor International, 2007) and there are some overlaps among these groups. Based on the statistic from Euromonitor International (appendix2), it is shown that fashion sportswear, which is the hybrid of casual sportswear and fashion wear, is growing more rapidly than other sportswear segments in China market, so the company which can rapidly discover this potential demand and launch the new products will differentiate itself from rivals. Nike and Adidas have experienced substantial growth after they introduced fashion sportswear series, and yet, in this segment Li Ning has left behind other global brands’ steps. Besides, the global sneaker company has also developed new technologies which would be introduced into high end product to differentiate its brand because international consumers believe that global brands usually develop new products and tec hnologies faster than rivals (Holt et al., 2004), such as the Nike Air max 360 (features a foamless mid-sole technology), the Adidas 1 (includes a microprocessor technology)(http://www.scribd.com/doc/39006282/Athletic-Footwear-Industry-Analysis accessed 22 April 2011). In short, there is still a long way to go for Li Ning to catch up with those global brands in new product development and the range of product line, especially in new technologies and high end products. Now Li Ning, which established two RD centres abroad, has recognized product research and development as one of important steps to its internationalization strategy. Making full use of that can help Li Ning develop high-end products which can stimulate its starting point for brand positioning, better satisfy customers’ needs for fashion or performance and also upgrade the brand image. It is also recommended that Li Ning could also try to get access to some professional and well-known designers who have rich experience of customers’ preferences and global fashion trends to design its product. 1.4 Price decision On the basis of pricing strategy prototypes (Solberg et al., 2006), Li Ning falls into the global price follower position. Its price decision can be summarized as follows: first, under the same quality but it is much cheaper than international competitors, meanwhile it provides higher quality, but more expensive than local rivals. Second, Li Ning has to lower down the price in domestic market when larger and more experienced global brands have put pressure on it. Third, Li Ning has limited preparedness for its international attempts and set the price slightly cheaper than Nike and Adidas on its direct access to the foreign market (Meuer and DiVito, 2010). Holt et al. (2004) mentioned that international people think it is rationale for global brand to charge premium price if offering more quality and guarantees than others, three opportunity for Li Ning to reduce the pressure from globally branded counterparts and set a better price to increase its profitability are to identify the ni che market or a new segment or to develop a new technology which is difficult for its rivals to imitate (Solberg et al., 2006). 1.5 International marketing As the increasing level of income and the improving quality of life, the purchase decision among Chinese people less depend on price and functionality, but more on brand image, product design and style (Euromonitor International, 2007). Similarly, the main competition for market share among global brand lies in non-price competitions and the brand loyalty is quite high in this industry, In retrospect to the success of two dominators brands in the sporting goods industry, Nike and Adidas, they have some things in common for their international marketing communication strategy: using extensive marketing campaigns, creative advertising and celebrity endorsements to establish a differentiated brand image (http://www.scribd.com/doc/39006282/Athletic-Footwear-Industry-Analysis accessed 22 April 2011). In addition, due to their leading roles in the global market, they have a financial advantage on marketing and advertising expenditures, also on access to endorsement. Even though Li Ningâ₠¬â„¢s cannot compete with them for these marketing resources, it has also sponsored different international sport events and teams, as well as some world well-known sports stars (Meuer and DiVito, 2010). However, those efforts aimed to increase its brand awareness among Chinese consumers rather than international consumers. Facing those difficulties of establishing popularity with brand-conscious consumers, two feasible strategies may help Li Ning create more targeted advertising and marketing campaigns. First, with the growing fashion trend in sportswear, the celebrity in other areas, such as music or film could also produce the similar influence as sports celebrity on younger targets, so using music celebrity endorsement may rejuvenate the brand image and enlarge the potential buying groups which not only includes the sports fans. Second, Li Ning can sponsor some competition like basketball, soccer or running at region level to fit targets’ particular needs. After all, the quality and suitability to the wearer are more convincing than other factors. 1.6 Distribution agreements The management of existing domestic channel distributors and the access to distribution opportunities in global markets constitute another barrier for Li Ning’s internationalization attempts. In terms of the domestic market, Li Ning has took the leading role of establishing a national franchised distribution system in 1993 (http://brand.icxo.com/htmlnews/2008/08/13/1304126_0.htm accessed 26 April 2011) and this entry mode helps its open average 840 stores per year mainly focus on second- and third- tier cities from 2004 to 2008 (Meuer and DiVito, 2010). Second, Li Ning also has its wholly ownership retail stores- 11 flagship stores located in major first- tier cities, but they are only accounts for 7.8% of Li Ning’ total revenues, others generated from sales to franchised distributors ibid. Third, with the rise of e-commerce, Li Ning cooperated with two big online trade platforms, ‘taobao and tanyou’ to launch the online sportswear store in 2008 (http://bra nd.icxo.com/htmlnews/2008/08/13/1304126_0.htm accessed 26 April 2011). This marketing alliance gathers each advantage, and also let Li Ning gain the knowledge about e-channel which has laid a good foundation for setting up its official online store in 2010 and optimizing the new official website ibid. However, the network channel seems be lack of the interaction between customers and products, so the online shop could be better used to disseminate and strengthen its brand image rather than generate revenue. With regard to the global market, the big brand company prefer to select the local distributors with experienced management teams, nationwide distribution abilities and sufficient resources to help them expand its global market rapidly (Frost Sullivan, 2008). Besides, the prominence of a brand among global customers also has an important impact on retailers, so retail stores would be more likely to leave shelf space for the brand which has established a history of good sales (tttp://www.scribd.com/doc/39006282/Athletic-Footwear-Industry-Analysis accessed 22 April 2011). Therefore, the small scale of Li Ning means it has no position to compete with Nike and Adidas in local distributors when entering a new market. Li Ning has to work harder on overcoming the relationships with foreign retailers who may narrow its entry to the foreign market and having its goods seen comparing to its international rivals. Apart from that, franchising and running its own name stores could be considered, both of them can boost company brand presence and are high control of assets, but meanwhile the former one involves complex operation procedure and long time to select and the later relates a high risk and high investment. 1.7 Culture dimensions Hofstede (1994) defined that the category of people which shares the different cultures can be a nation, region †¦, gender culture or age group. Foremost, it is important for Li Ning to assess the cultural differences among regions of China, first-tier cities versus other less developed regions. Consumes in different regions of China have their own distinct characteristics and shopping preferences. Second, ‘power distance’, one of Hofstede’s (1994) national culture differences dimensions, refers to the level of inequality between followers and leaders, should be considered among Chinese young urban consumers who are more fashion demands on sportswear and more brand-consciousness (Frost Sullivan, 2008). In order to display their identity and personal value among their reference groups, they are more likely to spend on global brand. Even one may feel ‘lose face’ if he or she wears with a local brand compared to others who wear the global brand. Th us, if Li Ning not redefines its brand image or just simply pretending to be western, it is unable to compete with those high-ended international brands among Chinese young urban consumers in first-tier cities of China. Additionally, organisation culture management is another factor should not be neglected on Li Ning’s way to be a global brand. The brand culture is derived from the company culture, so the primary task for a strong global brand is to build its unique company culture and transfer the company into a modern management enterprise. Originally, Li Ning grew from a family business which later becomes a big obstacle to the development of the brand. The incoherence between enterprise management mode and its business development urge Li Ning reform the enterprise personnel and recruit professional talents in production, research, marketing and other areas (http://pp.hw01.com/a/1003/10/1210467_2.htm accessed 24 April 2011). Soon afterwards the specialization and standardization of the management help the company experience a rapid growth in business. 2. Considering the current stage of the internationalization of the company, for a market of your choice, develop a foreign market entry strategy. Li Ning makes many efforts step by step and has gained a little experience in exploring the foreign market and during the period of 2008 Beijing Olympic Game, Li Ning has become a brand widely recognized in the west due to the fact that its founder lighted the Olympic flame wearing Li Ning’s shoes magically (English website). Besides, at the end of June, 2011, Li Ning launched its new logo and English slogan to refresh its global brand image. All those efforts make clear that Li Ning has fully prepared to expand to the foreign market and it is worth learning that all possible entry strategies must share one element which the essential for the success of internationalization, that is, commitment (Yip et al., 2000). Specifically, many aspects of the firm should be committed to the entry market: organization structure, human recourses, marketing mix strategies and market research ibid. The rest of this essay will respectively focus on the choice of which country to enter and the related entry mode and key marketing mix activities. 2.1 The choice criteria for the market chosen Based on Whitelock’s (2002) summary of international market entry method, a comprehensive market entry decision cannot disassociate different approaches from one to another, so the choice criteria for the US market relies on the combination of experience-related, resource-related and competition-related considerations (Madhok, 1996). Experience-related considerations drawn from the Uppsala model will be assessed firstly. This model put an emphasis on a firm’s previous experience and the capabilities acquired from that (Madhok, 1996), also considers the concept of ‘psychic distance’ which refers to firms are suggested to entering the market which is psychically close and they have certain knowledge basis to reduce the uncertainties and risks in the process of internationalization (Whitelock, 2002). According to Hofstede’s (1994) summary of five dimensions of national culture differences, China and the Unite State have a big difference in cultural background, and the extended psychic distance seems more problematic for Li Ning in terms of understanding the American culture and being lack of local customers’ preferences and behaviours. However, if Li Ning enters into some cultural similar market, like some Asian countries, lower brand awareness and risks still exist. Besides, the ne gative effect of a Chinese brand also set a barrier to enter in those psychically close markets. Instead, if Li Ning could have a good performance in the US market, then its status of an international brand will not be questioned; at the same time, some previous efforts made in the US market, such as indirect export activities, the establishment of RD centre and a small retail store, can also bring a lot of feedback and information about the US sportswear industry and the local customers. Second, resources-related considerations mainly focus on the characteristic of the environment and interactive networks in it. From the tables in appendix 3, it is shown that US is the largest globally sportswear market and holds in the top position in the total sportswear expenditure per capita in 2008 (approximately $232.8) which was far more than that in China (approximately $7.4). Moreover, the sportswear expenditure in 2008 represented 0.49% of the US GDP per capita (Chu, 2010). On the other hand, the US sportswear industry seemed to be affected by the global financial crisis and increased by only 0.5% in 2010, but this industry may experience a promising rise after the economic recovery (Frost Sullivan, 2010). As far as the relationship with potential consumers is concerned, the prosperity of a good interaction lies in effective marketing strategies including celebrity endorsement, creative advertising and technological expertise in product design ibid. Similarly, those style- conscious and image-conscious consumers respond will them with more brand-consciousness and stronger brand loyalty. In terms of competition-related considerations, two elements should be addressed: the intensity of competition in the entry market and Li Ning’s strategic brand positioning. Undeniably, the sportswear industry of US market is a relatively mature industry which is dominated by a few large firms, such as Nike and Adidas who have already gained their strong brand image; Nike’s products are considered to be high quality and stylish, while superior performance and professional are associated with Adidas (copy). Additionally, there are some relatively high entries barriers set by them, such as higher brand awareness, unique brand image, and established agreements with big named athletes, celebrities and retailers. They even launch the product for every sector of the market in terms of price and intended purpose (for performance, lifestyle or fashion) ibid. However, some smaller firms which specialize in particular purpose of shoes can also successfully capture particular segm ent in the US market, such as K-Swiss in tennis, Vans in skate and lifestyle shoe ibid. In summary, there are three reasons to support Li Ning enter into the US market: First, previous efforts made and the network built in that market. Second, the big US sportswear market size and the potential market opportunity seem very attractive for Li Ning’s foreign expansion. Third, the success cases of sportswear firms who target at the niche market or design for a particular activity in such a competitive environment also contribute to Li Ning’s entry strategy. 2.2 The analysis of market entry strategy After deciding which market to enter, the firm should concentrate on how to go there, that is the selection of entry mode. Yip et al. (2000, p.15) stated that various entry modes-export strategies, licensing, franchising, joint ventures and others â€Å"differ in the degree of control the firm exerts on foreign operations.† Several recommendations on that will be given then. First, Li Ning has adopted a few entry modes to test the US market previously, including indirectly exporting its products to the American market at the beginning of the 1990s, building a small RD centres in Portland in 2008 and more recently establishing its first US retail stores in Portland (case) and the purpose of doing that is to acquire some local resources and experience to better understanding the US market. Because of the fierce competition in the US sportswear industry, great control on channels, high brand presence and local expertise should be Li Ning’s priority to select the entry mode, so the suitable entry strategy could be the combination of direct export through both company owned overseas facilities and some local well-known retailers, such as Footlocker, Finish Line, and franchising. Meanwhile, those entry modes involve relatively moderate control and investment in marketing channel activities by the parent firm (Goodnow and Hansz, 1972), as well as certain risks. Besides, the United States market which shows a greater equality among society level and has a more stable cultural environment could be an advantage to pursue an entry strategy involving greater control and investment in marketing channel activity. Second, the image and positioning of distributors or partners is a very important criterion. Based on Arnold’s (2000) seven rules of international distribution, it is not necessary to look for the best distributor who has already served major customers with similar product line. The choice of partners should regard the distributor with an image or strategy which is in line with the brand image Li Ning wants to maintain. For example, if Li Ning decides to position itself as mid- to high-end sportswear marketer in the US market, it should not choose any discounted retailer or other partners who may lower Li Ning’s brand image and may cooperate with some retailers who specialize in stocking goods with high price point and the newest trends. Third, the e-commerce of the United State is well developed, but online stores are only used by few shoes retailers and sportswear makers, so it is too early to evaluate its effects. However, making full use of the e-commerce can make up Li Ning’s limited access to local distributors and sports celebrities, and this business model is cost-saving and low risky. However, choosing the right entry mode is only the necessary condition due to the possibility of country-specific problems and contingency. In order to enhance the possibility of successfully entering a new market, some cultural dimensions between China and Unite State cannot be neglected. First, according to Hofstede’s (1994) summary of dimensions of national culture differences, China (20) and Unite State (91) lie in the two extreme sides of the individualism dimension which indicate China is a society with collectivist culture and strong relationships among members, families and groups, while the population of the United State are more individualistic and self-reliant attitudes and relatively loose bonds with others ibid. This difference may result in consumers’ various responds to promotion strategies. Word of mouth and reference groups seem more effective among Chinese consumers. Second, similarly, the comparison in power distance dimension also displays a big gap. There is a high level of inequality of power and wealth within the Chinese society that means consumers more prefer to choose the brand which is desired by many people or can represent their social status and high standard of living; however the United States shows a greater equality among society level and has a more stable cultural environment. Thus, an in-depth research about the real reason for US consumers’ brand loyalty needs to be conducted, whether the unique brand image, celebrity effects or the product design. 2.3 Key marketing mix activities for initial entry to the US market The related products and marketing mix activities should meet the common needs of local customers, so before achieving the US market, the firm should identify the US sportswear market segment and decide its product and brand positioning. Li Ning does not have clear targeted segmentation in China and the brand positioning is also very vague, but compared with other rivals in domestic market, Li Ning’ brand tends to focus on mass to mid-end markets both in sports footwear and apparel and the price also set in the middle level (Chu, 2010). Next, some specific suggestions will be given in the following aspects: product portfolio, brand positioning, price decision and the marketing communication strategy. First, sports products can be designed for various sports areas. Li Ning positions itself as the global brand for running and badminton because of the fact that Adidas covered football area and Nike firmly held the basketball area worldwide (case). Linked to the condition in the US market, running footwear has been experiencing the biggest growth and its sales accounts for 25% of total athletic shoe sales (copy). Thus, the running product is suggested to be the focused product category for Li Ning. Then according to the consumer-specific usage with the running product, consumers can be divided into three segments: performance-orientated, causal-orientated and fashion-orientated customers; and this division can also be used in the domestic market. Another point cannot be ignored is the unity of product size system with the target region must be implemented because normally foreign people have larger-size feet. Li Ning has experienced the consequence of this defect by closing its Maast richt store in Netherlands (Meuer and DiVito, 2010). Actually, Li Ning has learned from the former lesson and remodelled the size of its product with the same method which Nike and Adidas have used. Regarding the brand positioning, Li Ning needs a strategic brand positioning to break out the US market. Li Ning has currently developed a big multi-brand family in domestic market including the well-known Li Ning brand, the French top outdoor brand- AIGLE, the international leading brand in badminton and pingpang- Hongshuangxi and a hypermarket brand advocated fast fashion- ZDO. In order to avoid foreign consumers linking the low price to the brand and lower the brand image, it is better to only establish and launch the high-end brand in the US market at first. Thinking of the price decision of the US market, Nike, such a big global brand, also launches low price product to reach all areas of the market (copy), so it is risky to compete with them in the US market by adopting a low price strategy. To be a global price follower is more appropriate for Li Ning to first enter the US market, so Li Ning need to obtain some formal marketing research about market intensity information and the average retail price of the US market from local agencies and rivals’ company reports, then picks up the leading competitor based on the product positioning and set the price which closely follows its rival’s price of similar product. Furthermore, the price decision should always be in line with the brand positioning. As Nagle and Holden (1995) claimed, price can be used as a competitive tool only when the company seeks more advantages by offering a less expensive product but with same values than its competitors. Thus, overall middle to high pri ce brackets should be applied in the US market due to the high brand positioning of Li Ning’s product. Finally, referring to the marketing communication strategy, creative advertising, celebrity endorsement and sponsoring events all play an important role in helping the company build a good brand image and gain the popularity in the US market. On one hand, the design of local advertising is very important. Li Ning can cooperate with some local professional agencies specialize in branding and advertising which may maximize their local resources, knowledge and experience to better deliver the brand message. On the other hand, although the excellent performance on 2008 Beijing Olympic Games has vigorously promoting Li Ning’s brand to the whole world, owing to those global brand’s unbeatable economies of scale and scope as well as financial advantages in their home market, Li Ning has to make use of some specific local collaboration or sponsorship to promote its products, such as the athletics competition at regional or national level, the NBA basketball competition, some lo cal running community. References Arnold, D. (2000), â€Å"Seven Rules of International Distribution†, Harvard Business Review, Vol. (Nov-Dec), pp. 131 – 137. Burkitt, L., â€Å"Li Ning takes on Nike, Adidas†, The Wall Street Journal, Index 18, September 29, 2010. Hofstede, G. (1994), â€Å"The Business of International Business is Culture†, International Business Review, Vol. 3(1), pp. 1-14. Holt, D.B., Quelch, J.A. and Taylor, E.L. (2004) â€Å"How Global Brands Compete†, Harvard Business Review, September, pp. 68 – 75. Javalgi, R.G. and White, D.S. (2002), â€Å"Strategic Challenges for the Marketing of Services Internationally†, International Marketing Review, Vol. 19, pp. 563-582. Meuer, J. and DiVito, L. (2010), â€Å"A Grand EntranceLi Ning’s Emergence as a Global, Chinese Brand†. RSM Case Development Centre, www.ecch.com Solberg, C.A. (2008), â€Å"Product Complexity and Cultural Distance Effects on Managing International Distributor Relationships: A Contingency Approach†, Journal of International Marketing, Vol. 16. (3) Whitelock, Y. (2002), â€Å"Theories of Internationalization and Their Impact on Market Entry†, International Marketing Review, Vol. 19(4), pp. 342-347. Yip, G.S., Biscarri, J.G. and Monti. J.A. (2000), â€Å"The role of the Internationalisation Process in the Performance of Newly Internationalising Firms†, Journal of International Marketing, Vol. 8(3), pp. 10-35. Online Sources Chinese No.1 Sportswear Brand- Li Ning’s World [online]. 10 March 2010. Available from http://pp.hw01.com/a/1003/10/1210467_2.htm [accessed on 24 April 2011] Economics of Management and Strategy, Tufts University, Medford, Massachusetts, Athletic Footwear- Industry Analysis [online]. 01 May 2006, Available from http://www.scribd.com/doc/39006282/Athletic-Footwear-Industry-Analysis [accessed on 22 April 2011] Euromonitor International. Industry Overview [online]. 2007. Available from http://www.guococap.com/marketSensor/IPO_Prospectuses/01368/E113.pdf [accessed on 20 April 2011] Frost Sullivan. Industry Overview [online]. 26 May 2008. Available from http://www.hkexnews.hk/listedco/listconews/sehk/20080526/03813_342257/E112.pdf [accessed on 20 April 2011] Frost Sullivan. Industry Overview [online]. 01 Feb 2010. Available from http://pg.jrj.com.cn/acc/HK_DISC/stock_NT/2010/02/01/00953_000934073_9.pdf [accessed on 20 April 2011] The History and Development of Li Ning’s Brand [online]. 13 August 2008. Available from http://brand.icxo.com/htmlnews/2008/08/13/1304126_0.htm [accessed on 26 April 2011] Li Ning New Logo, New Slogan, New Image [online]. 01 July 2010. Available http://www.yoger.com.cn/info.asp?infoID=6486 [Accessed on 28 April 2011] How to cite Strategic and Organisational Analysis of Li Ning Co. Ltd., Essay examples

Damodaran on Valuation

Questions: 1. Discuss the risk factors involved in venture capital investing.2. Explain the private equity valuation methods of an entity. Answers: 1. The various risks factors involved in venture capital (VC) financing are mentioned below (Damodaran, 2006). Business macro environment- While the VC financing is typically done on the basis of estimated future projections, but despite the most conservative estimates, it is quite likely that the economy may enter into a slump or the industry dynamics may significant be altered which can result in failure of business. Timely exit The VC tends to profit on their investments by offloading their stakes either to a PE (Private Equity) investor or liquidate during or after the IPO (Initial Public Offering). Management Team The success of a new business would essentially depend on the intrinsic motivation and skills on the management which is a huge risk especially in case of limited previous experience. Risk regarding product or service on offer Since VC typically provide seed funding i.e. funding at the initial stages, thus it is not clear whether the underlying product or service would be received well by the customer and would be able to achieve the projected sales growth. 2. The private equity valuation methods are explained below (Damodaran, 2006). Analysis of comparable company The PE investors tend to value the private entity based on the valuation received by a peer group company which is publicly traded. Some discount and premium may be extended for specific differences. Analysis of precedent transactions The previous transactions of similar size in the same industry are considered with regards to the valuation multiple deployed. DCF Analysis This is primarily deployed for mature businesses where the future cash flows are relatively easy to determine which are discounted to determine firms value. Sum of parts Analysis In this the various operating businesses are individually valued through any of the above and the sum is arrived for valuation. Reference Damodaran, A 2006, Damodaran on Valuation: Security Analysis for Investment and Corporate Finance, 2nd edn, Wiley Publications, London

The Idea of Sacrifice in the Early Vedas

Introduction Sacrifice is an act of offering to a deity as a form of worship with some desired results expected. It usually imply ritual killing where blood is involved although other forms of offerings are also sacrifices. It is regarded as a means of obtaining power from one world over the other, over visible and invisible and also inmate and inanimate creatures.Advertising We will write a custom research paper sample on The Idea of Sacrifice in the Early Vedas specifically for you for only $16.05 $11/page Learn More It is considered to exist from eternity and proceed from the Supreme Being. It is a practice that has been performed for ages by different societies. This paper will examine aspects regarding sacrifice especially among the Hindus. It looks at the origin and classification of Vedas, forms of offerings and sacrifices, sacrificial practices, and importance attached to sacrifice and different arguments on the idea, sacrifice. Background Inform ation of the Vedas Vedas are ancient scriptures that are considered to be the earliest and most sacred books of India. It is nonetheless difficult to trace exactly when they were first written since initially the teachings were passed by word of mouth. They have teachings on all aspects of life concerning mankind and have acted as a religious authority especially for the Hindus. The Hindus uses the Vedic teachings in their day to day activities e.g. during marriages or even death, cremation for example is seen as a form of sacrifice since fire is used. The ideas of the Vedas were passed from one generation to the other through word of mouth but later they were written. The Vedas are classified into four (. i.e. the Sama, the Atharva, the Rig-Veda, and the Yajur). Each Veda consist of four parts; the hymns, rituals, theologies and philosophies (Kishore 15). Kinds of Sacrifices and Offerings According to Benson and Cook (67), Sacrifices included sheep, cows, buffaloes, men and horses. Men and horses were considered to have the greatest value. Offerings comprised of cow products like milk and butter and grains which were boiled, fried or made into flour balls. Human sacrifice has also been practiced in many parts of the world. In ancient times it was viewed as a building – dedication rite. There were cases of decapitation of human heads to act as trophies; the heart was also used as a part of human sacrifice. The use of the most essential parts of the body without which a person cannot live signifies the importance attached to the sacrifice. Blood sacrifice is viewed to be the most influential way to soothe the gods and the supposition behind it is that life ought to pass through death, although the notion appears primitive. Although Human sacrifice has been practiced most people view it as a practice that is practiced by the uncivilized societies that don’t value human life (Marvin, Ingle 248). Sacrifices can also be classified according to the bi ble (Leviticus 1-7) as; 1) Peace sacrifice where there is a burnt offering shared between the person offering it and God and sometimes other worshippers. It involved male or female oxen and aimed at establishing a peaceful relationship between the person offering it and God. It showed the worshippers’ desire to praise God or give thanks.2) Burnt offerings; the sacrifice was wholly burnt and the fire consumed it all.Advertising Looking for research paper on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The animal had to be male and without blemish, the worshippers blessed the animal and then it was killed and burnt. Burning symbolized the desire to get rid of sinful acts against God.3) Cereal offering; offered along the burnt sacrifices or independently. The offerings were made of oil and salt, no honey was used, apart from freeing the worshipers from sins, the cereal offering of the first fruits was used to sancti fy the entire crop.4) Sin offering; was offered when one sinned unintentionally or out of ignorance. High priests offered a bull, leaders a male goat and other individuals offered female animals. 5) Trespass (offering); was offered in form of currency and was presented for transgressions of ignorance linked with fraud. All these offerings revolve on forgiveness and God’s favor (Baumgarten 3). Sacrificial Process and Practices The central part of a house was used for sacrificial practices and was therefore dedicated for God. Fire was first kindled by rubbing pieces of wood together and then it was kept burning. The master of the house made the offering while hymns were sung and children joined in the chorus till the roof reverberated. The house was decorated during the full and new moons since these were considered as seasons of sacrifice. Sacrifices were also made at the beginning of the spring, rainy and autumn seasons. A he goat was sacrificed at the beginning of the rainy season. There were different categories of priest all with different duties; There were those entrusted to prepare the sacrifice in terms of what was needed like measuring the grounds to build the altar, preparing sacrificial vessels, collecting wood to light the fire, water and the animal to be sacrificed, these priests were not educated. However the person to slay the animal needed not be a priest. Hymns were very important during the sacrificial process. Performance of sacrifice included chanting of Rigvedic verses, mumbling of Yajus and singing of Samnas was the mode of worship. The main deities were Indra, Agni- the sacrificial fire, Soma, Mitra-Varuna, Bhaga, Amsa and Aryaman. Deities were not perceived as supreme beings. Agni, the sacrificial fire, was the mediator between the humans and the deities. Emergence of agriculture as the main economic activity as opposed to cattle rearing brought about the transition from early to later Vedic periods (Tice 168). Importance of Sacri fice The essence of sacrifice to the Hindus was to enter into a relationship with the divine so as to get a certain desired result. The rituals performed gave the people a sense of connection with the deity. A sacrifice is taken to have a mutual obligation where the deity is expected to reciprocate for the sacrifice offered for example people would offer sacrifices to get a child, healing or even to get wealth. If the desired results are not attained, the worshippers assumed that there were mistakes in carrying out the rituals and had to do it correctly after which expected results were attained.Advertising We will write a custom research paper sample on The Idea of Sacrifice in the Early Vedas specifically for you for only $16.05 $11/page Learn More Sacrifice is considered the most important of all Hindus duties; it is the principal doctrine of the Vedas, it is the base of the world as creation of the universe is taken to be a sacrifice of God, it is t he only means through which gods got to heaven, it is a means through which all things can be obtained, it is a way through which one can get saved and deliverance and above all a way by which sins are forgiven (Thompson 365). Vedas have proved to be useful to people in various fields for example the linguistics, poets, philosophers and musicians because of the diversity of Vedic tradition and the nature of giving right details. Vedic culture has also been recognized for its contribution to science. Criticism Witzel (72) argues that though the Vedas provide good religious basis, a modern intelligent person cannot go back to the sacrificial practices there in and may even not offer the prayers of the Vedas since needs keep on changing as years pass by and the rituals performed to attain some items in the earlier days may not work for today’s needs. For example people offered sacrifices mainly to be granted with sons, rain, cattle and long life. People should therefore move to a religion that best suit their soul needs. People have also developed ways of satisfying their needs and coping with the environment and hence sacrifice for the sake of having their needs settled is not a necessity. The Vedic texts are written in philosophical words and parables and are therefore hard to be understood by a lay person. There is need for interpretation by those people who are well versed with the Vedic tradition. The Vedic tradition had poetic information and syntax used in the liturgy and needed translation to understand the inner meaning rather than taking the words literally. For example there are three types of mantras; anirukta mantras, which are unarticulated, upamsu mantras, which are articulated but inaudible, and tusnim mantras, which are chanted silently but with their sounds in mind. One needs teachings in order to understand the mantras. The Vedic teachings have not been able to meet most modern people mainly because of the difficulty in the Vedic texts a nd the need for translation making it impossible for a person to acquire the materials and learn the teachings by him/ herself. Another reason is the failure of the Vedicists to establish the most essential features of the Vedic tradition that can be of help in the modern society and bring them to the attention of people, a good example being the mosaic sculptures used to preserve the collective memory of the sacrifices.Advertising Looking for research paper on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More An example of sacrificial ritual done by the Hindus is Yagna/ Yajna. This is a type of worship where Vedic sacrifices are made to various deities in a systematic manner through qualified priests in order to get specific results. Hymns are very essential in the sacrificing process as they enhance fulfillment of the worshippers’ desires. The duration of sacrifice is dependant on the result expected and also the number of priest to perform the ritual depends on the purpose for which the sacrifice is made. A sacrifice can be made because of a need of one person or for the sake of the community’s welfare for example to ask for rain or peace among the members of the community. Vedic priests used Yajna to seek favor and blessings from the gods. Different forms of Yajna were performed for different purposes at different times of the year for example during planting and harvest time or before going to war (Singh 1184). Vedas like any other information materials have their impor tance in the early and modern societies. Being the first known texts they act as a basis where ideas are drawn from and developed. Though they have been viewed as being archaic, they have helped in building up history and have been resourceful in various aspects of life. Philosophers, musicians and linguistics have also drawn ideas and based their arguments on the Vedic texts. Sacrifice and Christianity Some Vedic forms of belief have been carried on to modern practices. Various aspects of traditions are passed from one generation to the other and the Vedas acts as a point where culture or history is drawn. Although the Vedas were mainly used by the Hindus, certain aspects like sacrifice have been adopted by other denominations and are being practiced today. The difference occurs on the way the rituals are carried out. For example in the Catholic church, the sacrifice issue is regarded with high importance in the Eucharistic celebrations where the body of Christ is used to signify t he sacrifice God made to give his only Son to the world so as people would bee saved and their sins washed away. Sacrifice is therefore seen as a means through which sins can be cleansed. The offering of other items like cereals and personal effects is also a form of sacrifice made by worshippers to help the needy and in so doing, serving God. Worshippers expect God’s favor and forgiveness to come their way after they offer their sacrifice. Sacrifice in the modern world is also done through submission of money to the church with the main aim of supporting the work of God or ensuring that God’s word is ministered to people effectively. The money is used to buy facilities like electronics and musical instruments or even build churches to enhance spreading of the word of God and also assisting priests and other men of God in their day to day procedures including feeding them and catering for their other needs. The act of giving is viewed as a sacrifice and is encouraged i n churches today. People give the offerings in the form of tithe, collection during Holy mass or sermons or other ways like through church groups e.g. bible study groups. The offerings are presented, prayed for and blessing expected to be received. The aspect of offering and sacrifice has however been misused by most people today who take the advantage of exploiting Christians and making themselves rich. The church has become like a business venture where anyone who is capable of reading and teaching the Bible can start his/her own church. They demand heavy offerings in terms of money and insist that to receive God’s favor one has to contribute money and the more you offer the higher the blessings. Other societies however take the sacrifice issue very seriously and even offer animal sacrifices and pray for God’s forgiveness of sins or ask Him for blessings like rain and peace among communities. Conclusion Sacrifice like any other ritual is part of life and have develop ed lots of criticism from different schools of thoughts as many argue that there is a lot of materialism and emptiness associated with the ritual. Some rituals are also being overtaken by modern practices due to civilization and also by the fact that those that were well versed with the Vedic teachings are few. This however does not overrule the fact that Vedic texts are used by people for various reasons and their teachings are practiced up to date though not widely. Works Cited Baumgarten I. Albert. Sacrifice in religious experience. Netherlands: Brill Publishers, 2002. Benson P. Elizabeth., Cook G. Anita. Ritual Sacrifice in Ancient Peru: New Discoveries and Interpretations. Austin: University of Texas Press, 2001. Kishore B. Raj. Essence of Vedas. New Delhi: Diamond pocket books ltd, 2004. Marvin, Carolyn., Ingle W. David. Blood Sacrifice and the Nation. Cambridge: Cambridge University Press, 1999. Singh K. Nand. Hinduism. New Delhi: J.L Kumar for Anmol Publications ltd, 2002, volume 46-60 pp 1184- 1186. Thompson, George. ‘‘Discovering the Vedas: Origins, Mantras, Rituals, Insights’’ Journal of the American Oriental Society, Vol. 129, 2009, pp. 365- 367. Tice, Paul. The Vedas: with Illustrative Extracts. San Diego: The Book Tree, 2003. Witzel, Michael. ‘‘Autochthonous Aryans? The Evidence from Old Indian and Iranian Texts,’’ Electronic Journal of Vedic Studies, Vol. 7, 2001, pp. 72-75. This research paper on The Idea of Sacrifice in the Early Vedas was written and submitted by user Houston Hendricks to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Impacts of Gender Bias on Society

The Impacts of Gender Bias on Society Gender bias exists in every aspect of society- from the workplace to the political arena. The gender gap affects our childrens education, the size of the paycheck we bring home, and why women still lag behind men in certain careers. Sexism in Politics As media coverage of female politicians has proven in recent elections, gender bias has crossed the aisle and it is not as rare as we might hope. It has challenged Democrats and Republicans, touched candidates in presidential, congressional, and local elections, and has been witnessed toward nominees for high government positions. 2008 Vice Presidential candidate Sarah Palin was noted as a former beauty queen and subject to other remarks, neither of which had nothing to do with her 2008 run.Hilary Clinton fell victim to misogyny countless times in both her 2008 and 2016 bids for the White House.During her 2009 confirmation hearing for the Supreme Court, Sonia Sotomayor was asked by Senator Lindsey Graham about a temperament problem and he later referred to a possible meltdown.A 2001 mayoral candidate in Allentown, Pennsylvania was publicly asked about her measurements before a delivering speech. These bring up the question that if any of these women had been men, would they have been  subjected to the same treatment? Sexism in politics is real and, unfortunately, we see it on a regular basis. Gender Bias in the Media Do women see themselves accurately reflected on television and film, in advertising, and in print and broadcast news? Most would say that they dont, but that it is improving. Maybe thats because only a small percentage of media decision-makers- those with enough clout to determine content- are female. If you want to find news about womens issues and from a female perspective,  there are a handful of outlets you can turn to. Traditional outlets are getting better at handling bias, though some womens advocates feel that it is still not enough. The members of the media often become the headlines themselves. Rush Limbaugh infamously has had a number of comments about women which many people have found inflammatory and derogatory. ESPNs Erin Andrews was the victim of a famous peephole incident in 2008. And in 2016 and 17, Fox News was plagued with sexual harassment allegations against leaders in the broadcast company. Beyond the news media, some women also find issue with other types of programming. For example, teen pregnancy shows on television raise the question of whether they are glorifying the issue or helping with abstinence. In other instances, shows may insensitively handle female body image issues such as weight. Older women can also be portrayed in negative ways and, in some cases, lose their jobs in media because theyre no longer young enough. Inequality at Work Why do women still earn only 80 cents for every dollar men earn? The primary reason is that its due to gender bias in the workplace and this is an issue that affects everyone. Reports do show that the pay gap between men and women is improving. In the 1960s, American women made just 60 percent on average as their male colleagues. By 2015, that had increased to an 80 percent average nationwide, though some states are not yet near that mark. Much of this decrease in the pay gap is attributed to women seeking higher levels of employment. Today, more women are entering fields in science and technology and becoming leaders in business and industry. There are also a number of careers in which women do make more than men. Inequality in the workplace extends beyond how much money we make. Sexual discrimination and harassment remain hot topics for working women. Title VII of the 1964 Civil Rights Act is designed to protect against employment discrimination, but it does not protect every woman and cases can be difficult to prove. Higher education is another venue in which gender and race bias remain a factor. A 2014 study suggests that on the university level, even well-intentioned academic professionals can demonstrate a preference toward white men. Looking Forward at Gender Bias The good news in all of this is that womens issues remain at the forefront of dialogue in the United States. Progress has been made over the last few decades and much of it is very significant. Advocates continue to push against bias and it remains a right of every woman to be able to stand up for herself and others. If people stop speaking out, these matters will continue and we cannot work on what remains to be done for true equality. Sources The American Association of University Women (AAUW). The Simple Truth About the Gender Pay Gap. 2017.Milkman KL, Akinola M, Chugh D.  Ã¢â‚¬Å"What Happens Before? A Field Experiment Exploring How Pay and Representation Differentially Shape Bias on the Pathway into Organizations.† Journal of Applied Psychology. 2015;100(6):1678-712.Ward M. 10 Jobs Where Women Earn More Than Men. CNBC. 2016.

Climate in the Northern vs Southern Hemispheres

Climate in the Northern vs Southern Hemispheres You may think that weather is virtually the same worldwide, but on the contrary, the type of weather you experience is somewhat unique to which part of the world you live in. Events like tornadoes, which are commonplace here in the United States, are a rarity in other countries. Storms we call hurricanes are known by another name in the worlds far oceans. And perhaps one of the most well known- which season youre in depends on which hemisphere (which side, north or south, of the equator youre on)- Northern or Southern- you live in. Why do the Northern and Southern Hemispheres see opposite seasons? Well explore this answer, plus other ways their weather is strikingly different from the others.   1. Our Opposite Hemispheres Have Opposite Seasons December may be ... but our neighbors in the Southern Hemisphere rarely ever see snow on Christmas (except in Antarctica) for one simple reason- December begins their summer season.   How can this be? The reason why is the same as why we experience seasons at all- the Earths tilt. Our planet doesnt sit perfectly upright, but rather, leans 23.5 ° from its axis (the imaginary vertical line through Earths center which points toward the North Star). As you may know, this  tilt is what gives us the seasons. It also orients the Northern and Southern Hemispheres in opposite directions so that whenever one points its innermost toward the sun, the other aims away from the sun. Northern Hemisphere Southern Hemisphere Winter Solstice December 21/22 June Spring Equinox March 20/21 September Summer Solstice June 20/21 December Fall Equinox September 22/23 March 2. Our Hurricanes and Low-Pressure Systems Spin in Opposite Directions In the Northern Hemisphere, the Coriolis force, a which deflects to the right, gives hurricanes their signature counter-clockwise spin. but spin counter-clockwise. Because Earth rotates to the east, all free-moving objects such as wind, low-pressure areas, and hurricanes are deflected to the right of their path of motion in the Northern Hemisphere and to the left in the Southern Hemi. Theres a misconception that because of the Coriolis force, even water in bathrooms spirals clockwise down the drain- but this isnt true! Toilet water isnt of a large enough scale for the Coriolis force so its effects on it are negligible.   3. Our Milder Climate Take a moment to compare a map or globe of the Northern and Southern Hemispheres...what do you notice? Thats right! Theres more landmass north of the equator and more ocean to its south. And since we know that water warms and cools more slowly than land does, we can guess that the Southern Hemisphere has a milder climate than the Northern Hemisphere,

Important Trends in Popular Music Emerged in the Early 1960s Assignment

Important Trends in Popular Music Emerged in the Early 1960s - Assignment Example It was in the sixties that Soul and Surf music, Latin tunes, Country and Folk hymns, and Psychedelic Acid Rock rise out from Rock ‘N Roll, making all of these accepted by that year’s generation. Apparently, though his about splashy tides of oceans, pretty ladies in bikinis, and muscular gents with surfing boards became the basis of â€Å"surf music.† Characteristics of its hymn include being brazen and â€Å"instrumental† like that of the sea’s excitement and captivating sense of â€Å"rush.† Since then, people associated the sport called â€Å"surfing† with it, that is why, famous tunes like Surf City of Jan and Dean, Misirlo of Dick Dale, and Surfin’ USA of the Beach Boys appeal to all surf-lovers even if the artists themselves are non-surfers. However, tunes are not all about shores and oceans since this had started in Hawaii as â€Å"chants† for their prayer and meditation purposes. Its impact during the sixties was so intense that even if there were no shorelines to relate with and buildings rather dominate the place, it was embraced by American youth at that time (â€Å"Surf Culture†). During the critical days of the sixties when violent things seemed to monopolize, the so-called Rhythm and Blues (R&B) in the industry have flunked shortly to give way to â€Å"soul music.† Inspired with the uprising of â€Å"civil rights,† the blacks have dominated it, though it was seen as a counterpart of white’s R&B; thus, it has given them the opportunity to defy cultural differences. With this, the songs were basically inspirational and were aiming to relay a message of peace, equality, and unity.  

The Curious Case of Benjamin Button Essay Example | Topics and Well Written Essays - 1500 words

The Curious Case of Benjamin Button - Essay Example He never had the opportunity to see his mother as she died soon after his birth. His father, Mr. Thomas Button, horrified by his elderly features, abandoned him right away at the doorsteps of a retirement home. A kindhearted black woman, Queenie, then took the responsibility and raised him all along. He soon realized that instead of growing older, he was aging in the opposite direction. He met a beautiful little girl, Daisy, who later becomes the love of his life. At times, several events break them apart. He went to Murmansk where he had an affair with a married woman, Elizabeth Abbott. He also had the opportunity to witness war when on the Chelsea ship crew. Later on, Thomas Button revealed that he was Benjamin’s real father, and left him all his possessions upon death. Growing through age in the opposite directions, Benjamin and Daisy meet up again in their forties. It was then when Daisy gave birth to a girl named Caroline. Soon after her birth, Benjamin realized that she needs a father who would age with her and leaves them. However, he visited them after a long time when he had grown up into a boy. He later dies as an infant in Daisy’s lap. The ending of the film depicts the replacement of the clock at railway station (The Curious Case of Benjamin Button). ... He managed to get a decent job on the ship and had an affair with a beautiful woman. He survived war and had a beautiful daughter like other normal people. Another major theme was the desire of man to reverse time without realizing the consequences. The depiction of a backward running clock at the very beginning of the film was a beautiful illustration of this concept. He witnessed more and more deaths, as he grew younger with time. It was not possible for him to share the joys of life with his only daughter, Caroline. Through his narrative, Benjamin also tries to tell that no matter how hard the circumstances, a person can be what he wants to be. The scene portraying abandoning of Benjamin by his father due to ugly appearance reveals the darker side of human nature. Everyone dies eventually. Though he was born different, his aging in the opposite direction never favored him to overcome time. Barsam and Monahan have noted the commonality of a narrative as, â€Å"even those narrative films bearing an overt ideological message or a dark theme are designed to engage an audience with a story† (65). As this film is a narration of a life story, all these themes including many other experiences of joy and sadness succeeded in keeping the audience captured. The Curious Case of Benjamin Button is a fantasy drama employing a narrative structure. According to Barsam and Monahan, a narrative is, â€Å"structured into acts that establish, develop, and resolve character conflict† (28). Although multifaceted storytelling over limited course of time is quite complicated, the director made an excellent effort to maintain conformity in the story structure. The sequence of events in the movie aimed to keep intrigue and

Ernest Hemingway Essay Example for Free

Ernest Hemingway Essay Introduction To be a writer you must need to be passion, but most important feel the passion for what you do. It’s not something that grows in one day. Ernest Hemingway and Russell Banks were dedicated writer who enjoyed writing. They both wrote about true stories where the readers will feel identify by the story. Proposal Ernest Hemingway and Russell Banks both wrote about abortion, but in huge different style. As author they have different style in write, and different way to think. In one hand we have Ernest Hemingway with â€Å"Hill like White Elephants†. In this story the theme is abortion, but you have to be carefully to identify the theme, because it is kind of confuse about what the couple were talking; the story seems like if the author was tried to hind it. Hemingway’s typical style is a dialogue between characters; it is continuo he used signal phrase placements in his stories. Also Hemingway used a descriptive language as example: â€Å"the girl stood up and walked to the end of the station. Across, on the other side, were fields of grain and trees along the banks of the Ebro†(275). On the other hand we have Russell Banks with â€Å"Black Man and White Woman in Dark Green Rowboat†. He also wrote about abortion, but he tried to put it a little bit more dramatic; including racism between the couple who were one black and one white. Russell used a more narrative style in his stories, and less dialogue the readers can see dialogue when the story is unfolds contrary to Hemingway. However Russell used more descriptive language. He emphasized in every detail about the story in the landscape, and in the same way for characters. Russell descriptive by used color as example: â€Å"by the time he closed his door the water was smooth again, dark green plain beneath the thick gray-blue sky†(1). Conclusion Each author have a different way to write that’s make them unique and distinct from each other, but in most cases authors used the same theme but in different ways and based in they own experiences.

Fact vs. Fiction in the Movie (Film), Jurassic Park :: Movie Film Essays

Fact vs. Fiction in the Movie (Film), Jurassic Park In Steven Spielberg's Jurassic Park, dinosaurs come to life on the big screen for audiences' worldwide.   Millions have watched this film, but what number of them have halted to wonder at the truth behind the story?   How many have stopped to think whether the dinosaurs are portrayed correctly within a scientific aspect?   Unbeknownst to many, there are a number of mistakes in Spielberg's film regarding the dinosaurs, from how they were recreated to their common names. One prominent flub that is witnessed throughout the duration of the film, besides the fact that most of the dinosaurs are from the cretaceous period, is the fact that it remains impossible to bring dinosaurs back to life.   Dinosaurs are extinct!   They have been extinct for 65 million years.   True, one would need dinosaur DNA to recreate dinosaurs, and it is indeed possible for mosquitoes with the DNA of dinosaurs to have been trapped in hardening amber, as seen in the film.   However, it is impossible for scientists today to find hardened amber with dinosaur DNA in it, simply because DNA does not last; it degrades over time (even in preserved amber).   Just the tiniest bit of degradation would ruin its value (UCMP 1995).   Therefore, you would not have the starting point for proceeding with such an endeavor as the scientists inaccurately accomplish in Spielberg's film: the breeding of dinosaurs. Continuing on with the amber, the film claims that it was discovered in a Dominican mine.   Dominican amber mines are scientifically aged at the Miocene and Oligocene epochs (French 1998).   These epochs take place later than 65 million years ago, roughly from 38 to 5 million years ago, which in turn means that dinosaurs were most likely not around when this specific amber was formed.   Remains of dinosaurs have only been found from the Triassic, Jurassic, and Cretaceuos periods, from 251 to 65 million years ago. Another fact of fiction in this film involves the truly terrifying velociraptors.   These specific dinosaurs are nicknamed "raptors", a name that now refers to the entire family of dinosaurs, not just the velociraptor as indicated in the film.   In science before the film, the name "raptor" identified birds of prey.

The Law of Immigration

The 1990s have brought the largest influx of immigrants into labor force of the United States of any decade in this nation's history. A panel of social science scholars concluded their assessment of U. S. society with the observation that â€Å"America's biggest import is people† and determined that â€Å"at a time when attention is directed to the general decline in American exceptionalism, American immigration continues to flow at a rate unknown elsewhere in the world† [Oxford Analytica 1986, 20]. Unlike earlier mass immigration periods to the United States the present day wave of immigration to the U. S. how â€Å"no sign of imminent decline† [Bouvier 1991, 18]. â€Å"In today's world setting, international migration is a discretionary action that is regulated by the specific actions of the governments of individual nation-states. † There is no international obligation for any nation to allow others to enter or to work, in fact, most nations do not admit immigrants Mass immigration has played a significant role in the economic history of the United States, nevertheless the harsh fact is that what may be necessary and beneficial at one time, may not be so at another. The demand for labor is being affected by restructuring forces stemming from the nature and pace of technological change; from the stiff international competition the United States that now confronts for the first time in its history; from major shifts in consumer spending away from goods toward services; In the national defense expenditures brought about by the end of the Cold War in the early 1990's†. (vernon m. briggs,jr. and stephen moore. pg 35. ) In looking toward the future the twenty occupations projected to grow the fastest in the 1990s, half are related to the growing computer and health fields. The shift to a service based economy is leading to an upgrading of the skills and education required by the labor force. On the other hand the occupations that require minimal skills and education have declined and are presently forecasted to continue to do so. Immigration can be useful in the short run as a means of providing qualified workers where shortages of qualified domestic workers exist. But, the long-term objective should be that these jobs should go to citizens and resident aliens. The 1990 Census revealed that the percentage of foreign-born adults (25 ears and over) who had less than a ninth grade education was 25 percent (compared to only 10 percent for native-born adults) and whereas 23 percent of native-born adults did not have a high school diploma, 42 percent of foreign-born adults did not. Immigration, therefore, is a major contributor to the nation's adult illiteracy problem. On the other hand, both foreign-born adults and native-born adults had the same percentage of persons who had a bachelor's degree or higher (20. percent and 20. 4 percent, respectively), but with regard to those who had graduate degrees, foreign-born adults had a considerably igher percentage than did the native-born, 3. 8 percent versus 2. 4 percent. ( )† It is at both ends of the U. S. labor force that immigration has its greatest impact at the bottom and at the top of the economic ladder. â€Å"The overall unemployment rate of foreign-born workers in 1994 was 9. 2 percent, while the comparable national unemployment rate at the time was 6. 5 percent. The unemployment rate for foreign-born workers with less than a ninth grade education in 1994 was 13 percent; for those with some high school but no diploma, it was 15. 2 percent. The comparable rates for native-born workers were 13. 5 percent and 29. 9 percent. † Consequently, the greatest labor market impact of immigration is in the sector of the labor market that is already having the greatest difficulty finding employment. â€Å"The 1990 Census also disclosed that 79. 1 percent of the foreign-born population (five years old and over) speak a language other than English (compared to 7. 8 percent of the native-born) and that 47. percent of the foreign-born (five years and over) reported that they do not speak English very well. ( )† The ability to speak English n an increasingly service-oriented economy has been definitively linked to the ability to advance in the U. S. labor market of the post-1965 era [Chiswick 1992, 15]. Considering the factors aforementioned â€Å"the incidence of poverty among families of the foreign-born population in 1990 was 50 percent higher than that of native-born families or that 25 percent of the families with a foreign-born householder who entered the country since 1980 were living in poverty in 1990 ( ). â€Å"Nor is it surprising to find that immigrant families make greater use of welfare than do native-born families† [Borjas and Trejo Even when legitimate labor shortages exist, immigration should never be allowed to dampen the two types of market pressures: those needed to encourage citizen workers to invest in preparing for vocations that are expanding and those needed to ensure that governmental bodies provide the human-resource-development programs needed to prepare citizens for the new type of jobs that are emerging. † ( pg. 44 ). We may need to reconsider † an immigration policy that annually encourages or tolerates the mass entry of immigrants with only minimal regard to their human capital attributes or places dditional remedial burdens on an already underfunded and inadequate education and training system. It is not only the actual effects of increased competition for jobs and social services that are important, collectively we must consider the opportunity costs as well when considering immigration and its effect on our economy. â€Å"(Pg,48) The phrase â€Å"a melting nation of immigrants† is popularly used to describe the people who settled the United States. Historian Oscar Handlin added to this statement by stating that â€Å"once I thought to write a history of the immigrants in America. Then I discovered that the immigrants were American history† [Handlin 1951, 3]. † The benefits of immigration, however are manifold. Immigrants are highly entrepreneurial. Their rate of business start-ups and self employment tend to be higher than that of United States born citizens. Immigrants contribute to the global competitiveness of US corporations, particularly in high technology industries. Perhaps the most important benefit is that immigrants come to the United States with critically needed talents, energies that serve as an engine for economic progress. â€Å"(pg 78). Economist Ellen Seghal of the US Bureau of Labor Statistics did a study examining welfare usage in 1984 of several major federal programs of immigrants who entered the United States before 1982. She found that â€Å"the share of foreign born collecting public assistance including unemployment compensation, Food Stamps, Supplemental Security Income (SSI), and AFDC was 12. 8 percent. The percentage for US born was 13. 9 percent. † (pg 93). A study by the City of New York's Office of City Planning found that the public assistance rate was 7. 7 percent for immigrants and 13. percent for the population as a whole. Hispanic immigrants are alleged to be especially heavy users of welfare services, but the research does not verify this stereotype. A study done by the Urban Institute found the â€Å"annual welfare benefits averaged $575 per California household, as opposed to $251, per Mexican immigrant Do immigrants compete with American workers for jobs? â€Å"There are almost always economic losers under such competitions, even though the society as a whole is almost always left wealthier. The pressure of competition is one of the engines of conomic growth under a capitalist economy. â€Å"(pg98). † When immigrants come to the United States, they immediately raise the demand for US goods and services (Greenwood and McDowell 1986). † â€Å"They shop for food in US grocery stores; they move into apartments or homes, as producers' immigrants fill jobs, but as consumers they create jobs†(pg106). Several studies have documented that the immigrants who come to the United States tend to be more skilled, more highly educated and â€Å"generally more economically successful than the average citizens in their home countries†. Among Iranians who came to the United States in 1979, 57 percent were professional, technical, or managerial workers. In Iran , only 6 percent of all the workforce falls into those high skill categories. In that same year, 68 percent of the immigrants from India fell into these high skilled categories compared to less than 5 percent among the entire Indian workforce. Finally, 15 percent of the 6,000 Haitians who entered the United States in 1979 through normal immigration channels were professionals, administrators, or managers compared to 1 percent for the Haitian workforce (Gibney 1990,372. † The hildren of immigrants also tend to reach exceptionally high levels of achievement as adults, in earnings and professional skills. â€Å"Economist Barry Chiswick has calculated that throughout this century, the children of immigrants have had earnings that are on the average 10 percent above those of comparably educated US born children (cited in McConnell 1988, 101 ). † Americans are split on an issue that will likely remain on the forefront for some time to come. The subtle nuances interwoven within the issue of immigration are facets that require answers more akin to shades of gray than black and white.

Human recourses professional map (HRPM) Essay

Briefly summarise the HRPM (i.e. the 2 core professional areas, the remaining professional areas, the bands and the behaviours) comment on the activities and knowledge specified within any 1 professional area, at either band 1 or band 2, identifying those you consider most essential to your own (or other identified) HR role Human recourses professional map (HRPM) The CIPD in HRPM In general sets out how HR adds value to the organization. It describes standards of professional competence for organization. Each and every HR practitioner must know their organization inside out and truly understand it. Also they have to know the main ways in HR expertise and set the behavioural skills. This allows us to then turn the knowledge into action. The two core areas of HRPM apply to all professionals. Insight Strategy and Solutions explains how to develop actionable insights and solution, which are adjusted to a deep understanding of business. Using personal experience I will develop understanding of the organization and its context. To achieve this I will have to do series tasks, which include tasks like using relevant information and articles to build and widen understanding of new initiative and practices and generalist areas of Human Recourses. To spot potential opportunities and risks for organization I will collect, collate and analyse data in one of the professional area I am interested in -Performance and reward (Band One) I would analyse data and performance and reward information on individuals or groups and advise colleagues to aid decision-making. I will collect all information and feed in ideas and observation from reward functional and performance surveys to my colleagues and others to influence policy, process and decisions. Also I would have to provide all the relevant information, data (analysis and insights from reward data to support development of reward plans and strategy) Help employees understand their role in change, the reasons for it and the results that are expected by Providing data and analysis regarding market positioning. Support the delivery and evaluation of planned one-off and on going people programmes and projects. Keep records of identified risks and plans to mitigate against them Collect,  collate and analyse project metrics, data and report back on key Promote the value of diversity and inclusion in all activities Support employees and managers to apply people policies consistently and fairly. Provide accurate and timely information, data and advice to managers and employees on oganisation’s people policies and procedures and employment law Recognise team and organisational culture and its impact on activity To develop understanding of the organization and its context organisational purpose, key products/services and customers Relevant press relating to the organisation Basic financial and non-financial performance information on the performance of the organisation The sector context in which the organisation operates; legal and market factors that impact performance. Significant issues within the organisation’s environment which impact you and others around you, for example economic, social, political, environmental conditions Diversity and inclusion initiatives and activities within your area The way the organisation, and/or functions   and teams are structured and managed The governance and decision-making processes guiding how you deliver A sense of how things really work in the organisation and the barriers to change The capability and skills that are needed within the organisation How the 10 professional areas in this Map combine together to create an overall human resources offering to the organisation Knows or can access relevant law, in relevant local and international jurisdiction Where to access external information on HR or specialist area good practice and thought leadership. Project management principles and practices How a strategy and in-year operating plan relate Group and individual responses to change. How to collect and provide information required to support business cases and monitor budgets Leading HR is important for professionals even if they are not in leading role as is important that they grow and develop in this area which provide active, insight- led leadership. They can do that by driving themselves, others and activity in organization. The other eight segments identify the activities and knowledge that are required to provide specialist support. *Organizational design ensures that the organization is well design to deliver its objectives and that structural change is effectively managed. *Resources and Talent Planning is making sure that organization identify and attract key people who are able to create competitive advantages. *Performance and Reward builds a high- performance culture by delivering programmes that recognise and reward critical skills, capabilities, experience and performance. Ensures reward system are equitable ( fair) and cost effective. *Employee Relations ensures that the relationship between an organization and its staff is manage appropri ately within clear frame work and that relevant employment law, policies, procedures, communications, negotiations and consultations are followed. *Organizational Development is  making sure that the work force deliver strategic ambition. Ensures that an organization culture value, environmental support enhance its performance and adaptability *Learning and Talent Development ensures people at all levels posses and develop skills, knowledge and experiences to fulfil organizational ambitions. *Employee engagement ensures that all aspects of employment experience, the emotional connections, that employees have with their work, colleagues and organization is positive and understood. *Service and Delivery Information ensures that the delivery of HR services and information to leaders and employees within organization is accurate, timely and cost effective. HR data manage professionally The CIPD in HRPM model out eight behaviours which describe how work activities should be carried out. They are: Collaborative (people skills), Courage to Challenge (Confidence to speak out), Driven to Deliver (Deliver best results), Role Model (Lea ds by example), Curious (Future focused, open minded), Decisive Thinker (Decision maker), Skilled Influencer (Demonstrates ability to influence), Personally Credible (Deliver Professionalism)

The Duryea Brothers of Automobile History

The Duryea Brothers of Automobile History Americas first gasoline powered commercial car manufacturers were two brothers, Charles Duryea and Frank Duryea. The brothers were bicycle makers who became interested in the new gasoline engines and automobiles. Charles Duryea and Frank Duryea were the first Americans to build a successful commercial automobile and the first to incorporate an American business for the expressed purpose of building automobiles for sale to the public. Duryea Motor Wagon Company On September 20, 1893, the Duryea brothers first automobile was constructed and successfully tested on the public streets of Springfield, Massachusetts. Charles Duryea founded the Duryea Motor Wagon Company in 1896, the first company to manufacture and sell gasoline powered vehicles. By 1896, the company had sold thirteen cars of the model Duryea, an expensive limousine, which remained in production into the 1920s. Americas First Automobile Race At 8:55 am on November 28, 1895, six motor cars left Chicagos Jackson Park for a 54-mile race to Evanston, Illinois and back through the snow. Car Number 5 driven by inventor Frank Duryea, won the race in just over 10 hours at an average speed of 7.3 mph. The winner earned $2,000, the enthusiast from the crowd who gave the horseless vehicles the new name of motorcycles won $500, and the Chicago Times-Herald Newspaper that sponsored the race wrote, Persons who are inclined to decry the development of the horseless carriage will be forced to recognize it as an admitted mechanical achievement, highly adapted to some of the most urgent needs of our civilization. Americas First Recorded Automobile Accident In March 1896, Charles and Frank Duryea offered for sale the first commercial automobile, the Duryea motor wagon. Two months later, New York City motorist Henry Wells hit a bicyclist with his new Duryea. The rider suffered a broken leg, Wells spent a night in jail and the nations first traffic accident was recorded. Charles Duryea (1861 - 1938)Frank Duryea (1870 - 1967)

Binocular Vision Of Myotragus Balearicus

Binocular Vision Of Myotragus Balearicus Have you ever been to a zoo? If you stroll to the zoo, you will see a lot of animals but, do you observe enough? If you have a closer look, you will notice that different animals have different placement of eyes depending on their eyes’ functions. Mark Changizi (2008) proposed that forward-facing eyes allowed our ancestors to see through the dense leaves and branches in their forest habitat which is related to clutter problems in the visions. The clutter problem is not so beneficial to large-bodied animals in forests but for smaller animals, they will have less clutter because their heads are small enough to see in between branches and leaves. As we all know, terrestrial herbivores are animals that live on land and only eat plants and they have their eyes on both sides of their heads. Most terrestrial herbivores have the monocular vision because they are the prey, which they use their vision as a defense mechanism or to search for food. On the other hand, binocular vision tend belongs to predator as they use their vision to search for their prey because binocular vision has wider area of vision and more sharp. The history of how Myotragus balearicus was found is when Bate went to Majorca to search for dwarf hippopotamesus and elephants but unfortunately she failed in finding them. Instead, she found remains of strange goat with ever growing rodent-like incisors. She named it Myotragus balearicus, literally the mouse goat of the Balearics. Kopper and Waldren (1967) claimed that Myotragus would show clear sign of domestication. Therefore, human and these bovids have been contemporaneous with each other. However, despite their claims, association of human remains and Myotragus at Muleta Cave (about 7230 years ago) and at rock shelter Son Matge cannot be confirmed. After all the analysis, they all come into a conclusion that Myotragus was an animal that frequently sheltered in caves and rock shelters, previously hinted at by Bate (1909), a quite normal behavior for ruminant. On the other hand, the extinction of Myotragus probably was not caused by a climatic change but was due to human colonization of the islands. The human activity may be hunting or human-induced changes to its habitat. The latter cause is suggested by relatively sudden replacement of Buxus balearicus woods by Olea europaea maquis shrubland around the time of the first human arrived at that island. Based on direct dating of the Myotragus bines, its extinction on Majorca and Carebra is estimated 5700 years ago and Minorca 5970 years ago. Despite earlier claims, there is no reliable evidence for the presence of Myotragus in the human layers get Majorca. This indicates by the time of 4000 years ago, the line age had already gone extinct, same goes to Minorca. Carebra was not inhabitant before the Ounic times (23 000 years ago), and therefore not have played any role in Myotragus extinction. Given the lack of evidence for an overlap of coexistence of humans and Myotragus, in combination wit h the restricted mobility and the assumed tameness of the latter, it is possible to think of a very rapid extinction following the arrival of humans, leaving no archaeological record. As for now, scientists are currently researching for why the Myotragus balearicus have binocular vision because their eyes were placed at the front, although goats are generally known belong to the prey group because majority of goats had their eyes at both sides of their head. Thus, this thesis will discuss why terrestrial herbivores have their eyes located on both sides of their head and why Myotragus balearicus did not have them placed in that way.